Doing Social with Today’s Tools the “Old Fashioned Way”.

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Doing Social with Today’s Tools. What Did We Do Before _______? The media world has changed drastically in the last 10 years with new players (and tools) changing the way it ‘was always done’. Old players have died with more death coming – just like dinosaurs – not having the ability to adapt. Doing Social with Today’s Tools the “Old Fashioned Way”.

Doing Social with Today’s Tools

Don’t let the word technology scare you – it’s not scary – it’s just a product / process. Here are a few of the more popular social medias and some analogous comparisons. Hopefully, this will help you evolve if you have not already.


Facebook: A deeper and broader collection of news, friend’s thoughts, activities, information, and entertainment; but also containing trivia, much of it untrue, narrow, shallow and sensationalized. It’s organized to your specific interest and in no other way. The collection appears unorganized and impersonalized to any other reader except the owner and creator of the ‘feed’. It is your newspaper, television and gossip sheet rolled into one – organized just for you and by you. (Partially Borrowed).


Twitter: Thoughts, sayings, and gestures with controls and limits in time and size – In business, it may be the equivalent of an elevator pitch. It’s 140 characters – short, concise and exacting’ “Look over there”, “read this”, and “have you seen this”. Twitter, in a social world, is nothing more than walking down the street talking to everyone.


Pinterest: The personal catalogs of everything. Any grouping of anything in any way can be grouped together in any way you desire, including your stuff as well as anyone else’s stuff. Example: I take pictures of my flowers in my garden every year and then group them together by type. Other pictures, belonging to anyone / everyone else, that I choose to catalog within my personal catalog I do so as well. And, anyone else can “Pin” your pictures into their catalog.


Instagram: The Polaroid of social media, designed and intended to be the ‘instant share of now’. Take a picture and share it – as the name implies “Insta…”. “Look who I am sitting next to”.

And there are more…. Each of these products have fits for both personal and business. If you have never learned, LEARN. When you do learn, understand that they can be addictive. Don’t forget to go outside and be social too – Shake Hands, Hug and Kiss…

Doing Social with Today’s Tools the “Old Fashioned Way” !!!

Originally Published by Robert Leonard, October 2016.

Bob Leonard
561-371-4113 (Call My Cell)
512-593-8830 (in Austin)

RIT - BS - Engineering; Univ of Dayton - MBA Marketing Strategist Web, Social, and even Print. 33 yr Entrepreneur - all about Local & Localization. Built some of the original Internet News & eCommerce Localization Tools beginning in the mid 90’s. An understanding of the how’s, the what’s and the where’s of Online Marketing - We even understand what happens behind the curtain.

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