“I just paid for my new website”. “What are the questions I need to ask my consultant to make sure they are doing what they said they were going to do?”

Here is the TR2 SEO Checklist; you can answer these with our Free Website Analysis Tool. The checklist is ordered by “level of importance” (in our opinion) An explanation of each item is included.

• Title Tag – It’s the Title Tag text that Google displays on top of the listing.

• Permalink Structure – The web pages name after the URL. Make them descriptive.

“https://www.tr2seo.com/services-local-seo/”

• Meta Description – It’s the Meta Description that Google displays below the URL on a listing.

• Unique Content – Your content should be unique. Google will capture duplicate content.
• JavaScript & CSS External – These are hard to do without totally. They do slow you down.
• Content Keyword – Even though Google is no longer using keywords in SEO algorithms, keywords are still a good organizational practice for developing your long-tail keywords and key phrases.
• Mobile Friendliness – Google Ranks based partially on Google-friendliness.
• Image Alt Tags – Every Image should have an ALT attribute.
• Anchor Text – Labels places you can Deep Link from the outside.
• Privacy Statement – Yes
• Website Map / Structure – Helps the Search Bots find everything.
• Social Media Sharing Buttons – This does not need an explanation
• Heading Tag – organization of Importance on a webpage.
• Internal Linking – Gets to more information quick. Google considers these as helpful to the user.
• Page Load Time – Almost all commercial providers (ISPs) are fast enough. Make sure your images are web optimized.
• Content-Length – Appropriate to the subject,
• Linking Out to Relevant Resources – Relevance out just like relevance in.
• Ensure NO Spam Tactics – No purchased backlinks.

You have now been armed with the tool – you should ask away!

Bob Leonard