Let’s play SEO Jeopardy (or should I say “Doing SEO Right”) with BERT. Answer in the Form of a Question “Keyphrase” Please.

  • October 12, 2019
  • SEO
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Fill in the Meta Tag “Keywords”. Keywords are the first task in organizing your on-page SEO. They are the single words that fit your business (not describe your business). Those words should appear frequently on your website with intent. The “intent” is long-tailed keyword / keyPhrase. Get it? Probably not yet.

Todays SEO people (I like to call them the Yoasters) will quickly tell you Google no longer uses the Meta Tag “Keywords”. So is there still a need or use for Keywords in SEO?

BERT says YES there is…”!!

Think about a keyphrase as being the answer; the answer to the questions people are asking in the search. Huh?

Let’s say I am searching “What is the Best Strawberry Jam”. The answer is “My Strawberry Jam is the Best…”. That’s the KeyPhrase. But that is not all.!.! Include the question as a separate keyPhrase. Avoid using “IT”.!.! Be descriptive – technical writing descriptive.

What is a Good KeyPhrase?

“What is the Best Strawberry Jam?” “My Strawberry Jam is the Best…”

So let's play SEO Jeopardy…!!
So let’s play SEO Jeopardy…!!

The Answer is “My Strawberry Jam”

Answer in the form of a question….
“What is the Best Strawberry Jam?”

We have now played SEO Jeopardy… And that is good SEO.

Bob Leonard

RIT - BS - Engineering; Univ of Dayton - MBA Marketing Strategist Web, Social, and even Print. 33 yr Entrepreneur - all about Local & Localization. Built some of the original Internet News & eCommerce Localization Tools beginning in the mid 90’s. An understanding of the how’s, the what’s and the where’s of Online Marketing - We even understand what happens behind the curtain.

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